The site’s purpose, the use of fresh content and tone often play a role in distinguishing between the two
By Geri L. Dreiling, Esq.
Last week a lawyer sent me an e-mail asking me to explain the difference between a blog and a website.
The answer is not as simple as it might seem. As methods of communicating information by way of the Internet evolve, differentiating between a website and a blog is sometimes difficult.
Here are some of the traditional distinctions between the two.
Law Firm Website
Generally a law firm’s website contains static sections with descriptions of the types of legal services offered. It includes basic information explaining who your firm is and what it does:
- A home page introducing the firm to potential clients
- A practice areas page listing the types of cases the firm handles. The website may also contain several subpages that explain the types of cases in further detail
- An attorney page containing the biographical information of members of the firm
- A contact page with the firm’s telephone number and address and an online contact form
Law Firm Blog
A blog is generally an easy-to-update collection of short articles known as posts. Blogs are updated frequently, and visitors tend to read the newest posts. Common topics on law blogs, or blawgs, include:
- New or recent court decisions or rulings that affect the firm’s practice area
- Current events that involve the firm’s practice area
- Answers to clients’ frequently asked questions
- Legislative developments
- Opinion or editorial comments about legal news or trends
The Blurring Line Between Blogs and Websites
Increasingly firms are embedding blogs in their websites under the same domain. An embedded blog helps keep a law firm’s website supplied with fresh content, which provides some search engine advantages.
Firms are also using blog engines, or content management systems, as the skeleton on which a website is built. Content management systems such as WordPress and Joomla! are user friendly; when they are adapted for use on a law firm’s website, updating the website becomes much easier.
Choosing the Best Option for Your Firm
For firms on a limited financial budget or with limited human resources to devote to maintaining a blog, a website should be the priority. It will allow potential clients to gather more information about your firm and provide quick access to contact information. An outdated blog that does not have any recent posts could undermine your firm’s legal marketing efforts.
At Legal Media Matters, we provide legal public relations, law firm marketing and attorney website content writing services.