Comments on: Three Keyword Rules for Law Firm Websites http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/ Public Relations & Web Content Writing Sat, 21 Aug 2010 22:05:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Geri L. Dreiling http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/comment-page-1/#comment-737 Geri L. Dreiling Wed, 14 Jul 2010 13:56:23 +0000 http://legalmediamatters.com/?p=665#comment-737 Dilip -- Thanks for your kind comments. I'm glad you found the information helpful! Geri Dilip --

Thanks for your kind comments. I'm glad you found the information helpful!

Geri

]]> By: Dilip Singh http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/comment-page-1/#comment-736 Dilip Singh Wed, 14 Jul 2010 10:28:40 +0000 http://legalmediamatters.com/?p=665#comment-736 Dear Madam, Thnks for the wonderful adivce you have given about web page writing. Very elucidating and value enhancing. Dilip Singh Dear Madam,
Thnks for the wonderful adivce you have given about web page writing. Very elucidating and value enhancing.
Dilip Singh

]]> By: A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs? | Legal Media Matters http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/comment-page-1/#comment-656 A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs? | Legal Media Matters Wed, 02 Jun 2010 17:55:52 +0000 http://legalmediamatters.com/?p=665#comment-656 [...] Three Keyword Rules for Law Firm Websites [...] [...] Three Keyword Rules for Law Firm Websites [...]

]]> By: Geri L. Dreiling http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/comment-page-1/#comment-115 Geri L. Dreiling Fri, 12 Mar 2010 19:16:54 +0000 http://legalmediamatters.com/?p=665#comment-115 Hi David -- To track rankings, I also like Google’s Webmaster Tools. It allows you to determine pages that rank well, yet might not be receiving a lot of clicks. Use this data, along with Google Analytics, and you can create some very meaning side-by-side comparisons. You raise an interesting question as to whether one should only focus on search terms used by returning visitors or focus on new search terms. I think sailing provides a great analogy. When sailing, you don’t arrive at your ultimate destination by following a straight line. It often takes tacking to starboard then to port and back again. The same can be said of returning visitor search terms versus new search terms. It often takes a combination of both to reach your goal of attracting new clients. For example, a potential client may visit your site more than once before becoming an actual client. Therefore, returning visitor search terms are important. However, new search terms can present new opportunities that your competitors may miss. That’s one reason I think our keyword analysis and competition comparison has become a popular Legal Media Matters service. I agree that conversions are an important part of any keyword performance analysis. Although that topic was beyond the scope of this blog post, you’ve given me a great idea for a future article. Thanks again for all your great comments! Geri Hi David --

To track rankings, I also like Google’s Webmaster Tools. It allows you to determine pages that rank well, yet might not be receiving a lot of clicks. Use this data, along with Google Analytics, and you can create some very meaning side-by-side comparisons.

You raise an interesting question as to whether one should only focus on search terms used by returning visitors or focus on new search terms. I think sailing provides a great analogy. When sailing, you don’t arrive at your ultimate destination by following a straight line. It often takes tacking to starboard then to port and back again.

The same can be said of returning visitor search terms versus new search terms. It often takes a combination of both to reach your goal of attracting new clients.

For example, a potential client may visit your site more than once before becoming an actual client. Therefore, returning visitor search terms are important.

However, new search terms can present new opportunities that your competitors may miss. That’s one reason I think our keyword analysis and competition comparison has become a popular Legal Media Matters service.

I agree that conversions are an important part of any keyword performance analysis. Although that topic was beyond the scope of this blog post, you’ve given me a great idea for a future article.

Thanks again for all your great comments!

Geri

]]> By: David Knott http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/comment-page-1/#comment-114 David Knott Fri, 12 Mar 2010 13:56:46 +0000 http://legalmediamatters.com/?p=665#comment-114 Excellent advice about managing targeted search terms for law firms website. I might suggest, in addition, that tracking rankings on targeted search terms would be advisable. There are free programs, like rank Checker which is add on for Firefox. There is more to learn from such reports than just which search terms are delivering rankings. When you combine this information with the Google analytics information, you can determine greater contributing factors to your website's success. For example, should you be ranking a particular search phrase which has search volume and yet people are not clicking through to your website, you may be able to determine that your tagline for the appropriate landing page is not enticing conversion. This can help you focus better on where to spend your efforts. Should you only focus on the search terms that are returning visitors, how do you go about focusing on new search terms? Tracking ranking in combination with the Google analytics you can, you may recognize new opportunities. Excellent advice about managing targeted search terms for law firms website. I might suggest, in addition, that tracking rankings on targeted search terms would be advisable. There are free programs, like rank Checker which is add on for Firefox. There is more to learn from such reports than just which search terms are delivering rankings. When you combine this information with the Google analytics information, you can determine greater contributing factors to your website's success. For example, should you be ranking a particular search phrase which has search volume and yet people are not clicking through to your website, you may be able to determine that your tagline for the appropriate landing page is not enticing conversion. This can help you focus better on where to spend your efforts. Should you only focus on the search terms that are returning visitors, how do you go about focusing on new search terms? Tracking ranking in combination with the Google analytics you can, you may recognize new opportunities.

]]> By: Geri L. Dreiling http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/comment-page-1/#comment-113 Geri L. Dreiling Thu, 11 Mar 2010 19:33:13 +0000 http://legalmediamatters.com/?p=665#comment-113 Hi Margaret -- You are very welcome. It is my pleasure! Geri Hi Margaret --

You are very welcome. It is my pleasure!

Geri

]]> By: Margaret Valliere-Pszczola http://legalmediamatters.com/three-keyword-rules-for-law-firm-websites/comment-page-1/#comment-112 Margaret Valliere-Pszczola Thu, 11 Mar 2010 19:17:40 +0000 http://legalmediamatters.com/?p=665#comment-112 Thank you for the article! Thank you for the article!

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