On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients. Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.
In addition to writing for my own blog, I help law firms keep up with the demands of their own blogs. But even as a professional legal content writer there are occasions when I find myself blocked as I’m trying to come up with content ideas. Here are three approaches that help me get unstuck and back on the writing track.
In 2002, the Stanford University Persuasive Technology Lab released the Stanford Guidelines for Web Credibility. Based on three years of research involving more than 4,500 subjects, these guidelines are useful not only in planning a website but also in measuring the effectiveness of your firm’s current website.
Attorneys typically don’t imagine there will come a time when they must know how to write a press release for the media. Increasingly, though, lawyers are doing just that — yet few have access to the built-in public relations or legal marketing departments that are routine in most large law firms. In this blog entry I’ll discuss some of the basic elements of a press release that deserve particular attention during the drafting process.
Photos, videos and screenshots can not only give your legal blog zip, they can help make your information more accessible. Use these tools to liven up your law firm’s blog, break up pages of dense text and increase the number of people who remain on your site for longer periods of time.
Whether you’re trying to settle on a story idea or devising a publication strategy for your guest article, editorial calendars can be an important resource.
Whether you want to showcase your law practice or increase your visibility in a tight job market, guest articles are a great way to let people know of your expertise. To improve the odds that an editor will accept your submission, research the publication’s writing guidelines first.
Our weekly roundup of interesting articles with links to stories on a variety of topics including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions or trends.
I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.
I wish that the first draft of everything I wrote were perfect. As someone who is paid to write, it would certainly make my job faster and easier. But even the writers of Sex and the City gave Carrie Bradshaw an editor. Here are seven tips to help you edit and improve your law firm’s website copy.