Tag Archive for ‘public relations for lawyers’

Legal Marketing: 4 Photo Shoot Tips

When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.

Is Your Marketing Resolve Slipping?

The new year brings with it a fresh resolve to do more in terms of legal public relations, marketing, networking or some combination of the three.The year may start off strong, but, as with most resolutions, reality throws up roadblocks. But you can get back on course. Here are seven things you can do in February to boost your visibility.

Use Legal PR to Reach Your Referral Base

The primary goal of every legal public relations campaign is to attract new clients—but more than one path can bring clients to your law firm’s front door. It is often the trail that winds through your referral base that ultimately draws new clients.

Making the Most of Word-of-Mouth Referrals

The good opinion of previous clients and colleagues still account for a large percentage of a law firm’s new business. But could your online legal marketing efforts, or lack thereof, be undermining your valuable word-of-mouth recommendations?

Contacts & Consideration: Six C’s of Legal Press Releases III

In the final installment of this three-part series on press releases as legal marketing, contacting the relevant reporter and the need to be considerate of a reporter working under a deadline are discussed.

Clarity & Communication: Six C’s of Legal Press Releases II

Press releases have a role in law firm marketing. In part two of this three-part series, clarity and the importance of communicating with the client are discussed.

Candidates & Contents: Six C’s of Legal Press Releases I

Many legal PR efforts incorporate press releases. In part one of this three-part series, the candidates for news releases and the contents are discussed.

Getting Published: Guest Articles as Legal Marketing III

Once a topic has been chosen, the next step is to identify a legal publication that might be a good fit for the article. The lawyer might also decide to take the piece straight to the Internet and post it on the firm’s Web site.

Showcase Expertise: Guest Articles as Legal Marketing I

A legal success may also present a publishing opportunity. Rainmaking lawyers often use guest articles to promote his or her practice, highlight expertise and improve the practice of law.

Legal PR: The Simon Law Firm’s Environmental Lawyers Provide an Update on The East End Landfill

The Simon Law Firm’s environmental lawyers provide an update on The East End Landfill. Foul hydrogen sulfide odors linked to construction and demolition landfill in Virginia’s Henrico County.