As with everything else in life, preparing for a media interview is paramount. Here are five tips to help you get ready for your moment in the spotlight.
For most law firms, hiring a new attorney is a significant development. It is a sizable investment that sends a positive message about your firm’s growth and ability to serve your client base. If you are considering announcing a new hire, be sure your press release submission meets these four criteria.
A few weeks ago I highlighted some of the basic elements lawyers should include in a press release. One of the items not on the list but that I briefly mentioned was the recommendation to keep the release to about 400 words. A few of my readers e-mailed and asked why. In this blog entry, I’ll cover three reasons behind my 400-word suggestion.
It is important to promote one’s practice to referral sources — trusted advisors whose recommendation carries great weight when it comes to the selection of an attorney or mediator. Meet for coffee or lunch as a way to introduce yourself, learn about a professional’s business and describe your practice.
Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.
Attorneys typically don’t imagine there will come a time when they must know how to write a press release for the media. Increasingly, though, lawyers are doing just that — yet few have access to the built-in public relations or legal marketing departments that are routine in most large law firms. In this blog entry I’ll discuss some of the basic elements of a press release that deserve particular attention during the drafting process.
The notion of helping others is what attracts many to law school, and that desire to give back to the community continues even after graduation. Although the primary purpose of these gestures is to help others, community outreach is one of the most positive ways to raise the profile of your law firm in the community and educate the public about your practice.
Perhaps one of the most envied gigs among lawyers is that of legal commentator. But moving from the wish to be viewed as a legal expert to actually getting quoted in the media is difficult. Here are five tips for building and maintaining a relationship with members of the media.
“If you build it, clients will come,” is often the marketing philosophy lawyers adopt when they discuss law firm websites or legal blogs. But once you build an online presence, you still need to reach out to prospective clients. Here are three free ways in which you can extend a virtual hand and invite people into your space.
For many solo, small and midsized law firms, legal press releases are still an underused tool in legal PR efforts — but the Internet has turned this oft-overlooked legal marketing strategy into a powerful PR option. Circulating your news through a distribution service such as Business Wire or PR Newswire can transform your legal press release from a regular cup of coffee into a double espresso.