Tag Archive for ‘Promotion’

Legal Content: What Impact Does a PDF Document Have on Search Engine Optimization?

After preparing and sending out a legal press release for a law firm client, the law firm client wanted to know how to present the information on the firm’s website. Should it be uploaded as a PDF document, which would provide a great visual impact because of the letterhead, or would it be better to take the information and post it directly as a blog entry?