Public Relations & Web Content Writing

Tag Archive for ‘Legal Web Content’

The Attorney Website: Swiss Army Knife of Legal Marketing

The attorney website is a versatile tool. Update it regularly with legal PR content in order to improve your law firm website’s performance and usefulness.

Making the Most of Word-of-Mouth Referrals

The good opinion of previous clients and colleagues still account for a large percentage of a law firm’s new business. But could your online legal marketing efforts, or lack thereof, be undermining your valuable word-of-mouth recommendations?

Getting Published: Guest Articles as Legal Marketing III

Once a topic has been chosen, the next step is to identify a legal publication that might be a good fit for the article. The lawyer might also decide to take the piece straight to the Internet and post it on the firm’s Web site.

Spotting Story Ideas: Guest Articles as Legal Marketing II

Topics for articles are as plentiful as the files on a lawyer’s desk, as numerous as the phone calls that need to be returned after a vacation. The trick to story ideas is recognizing them.

Showcase Expertise: Guest Articles as Legal Marketing I

A legal success may also present a publishing opportunity. Rainmaking lawyers often use guest articles to promote his or her practice, highlight expertise and improve the practice of law.

Dreiling Recognized for Legal Content Writing Tips

In recognition of International Women’s Day, National Women’s History Month and the 30th Anniversary of the National Women’s History Project, Blawg Review and legal blawger Nicole Black highlighted female lawyers who blog about law and technology. Geri L. Dreiling was recognized for her tips on how to write legal content for the Internet.