Public Relations & Web Content Writing

Tag Archive for ‘Legal Web Content’

A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs?

Over the Memorial Day weekend, I invited my Twitter followers to pose a question that I would take up on this blog. One lawyer sent a direct message wanting to know the best keywords to attract chief executive officers and chief financial officers who want to learn more about what their in-house lawyers can do for them.

Four Tips for Writing Quality Legal Blog Content

When it comes to blogging, quality content is vital. It must characterize the law correctly, be accessible to a wide variety of audiences, optimized with keywords and it should further your firm’s PR and marketing aims. To ensure that you are publishing quality content, evaluate it, using these four criteria.

Recommended Reading: 10 Notable Links

I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.

Editing Web Content for Law Firms

I wish that the first draft of everything I wrote were perfect. As someone who is paid to write, it would certainly make my job faster and easier. But even the writers of Sex and the City gave Carrie Bradshaw an editor. Here are seven tips to help you edit and improve your law firm’s website copy.

Generate Traffic to Your Legal Website

It’s only natural to expect that people who are grappling with legal problems will turn to the Internet for information. To generate traffic for your law firm’s website, answer frequently asked legal questions.

Legal Press Releases: 5 Ways in Which Your Law Firm Benefits

For many solo, small and midsized law firms, legal press releases are still an underused tool in legal PR efforts — but the Internet has turned this oft-overlooked legal marketing strategy into a powerful PR option. Circulating your news through a distribution service such as Business Wire or PR Newswire can transform your legal press release from a regular cup of coffee into a double espresso.

Legal Marketing: 4 Photo Shoot Tips

When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.

Three Keyword Rules for Law Firm Websites

Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.

Editorial Calendars for Legal Blogs

Searching for story ideas can consume time and derail your blogging efforts. Try using an editorial calendar to keep your blawg – and your legal marketing – on track.

Law Firm Websites: Seven Tips for Legal Content Writing

Writing pages for your law firm’s website can, at times, be daunting — especially when you’re staring at a blank computer screen and wishing that the legal content would just magically appear. Follow these seven steps to make the process more manageable.