Public Relations & Web Content Writing

Tag Archive for ‘Legal Web Content’

Generate Traffic to Your Legal Website

It’s only natural to expect that people who are grappling with legal problems will turn to the Internet for information. To generate traffic for your law firm’s website, answer frequently asked legal questions.

Legal Press Releases: 5 Ways in Which Your Law Firm Benefits

For many solo, small and midsized law firms, legal press releases are still an underused tool in legal PR efforts — but the Internet has turned this oft-overlooked legal marketing strategy into a powerful PR option. Circulating your news through a distribution service such as Business Wire or PR Newswire can transform your legal press release from a regular cup of coffee into a double espresso.

Legal Marketing: 4 Photo Shoot Tips

When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.

Three Keyword Rules for Law Firm Websites

Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.

Editorial Calendars for Legal Blogs

Searching for story ideas can consume time and derail your blogging efforts. Try using an editorial calendar to keep your blawg – and your legal marketing – on track.

Law Firm Websites: Seven Tips for Legal Content Writing

Writing pages for your law firm’s website can, at times, be daunting — especially when you’re staring at a blank computer screen and wishing that the legal content would just magically appear. Follow these seven steps to make the process more manageable.

The Attorney Website: Swiss Army Knife of Legal Marketing

The attorney website is a versatile tool. Update it regularly with legal PR content in order to improve your law firm website’s performance and usefulness.

Making the Most of Word-of-Mouth Referrals

The good opinion of previous clients and colleagues still account for a large percentage of a law firm’s new business. But could your online legal marketing efforts, or lack thereof, be undermining your valuable word-of-mouth recommendations?

Getting Published: Guest Articles as Legal Marketing III

Once a topic has been chosen, the next step is to identify a legal publication that might be a good fit for the article. The lawyer might also decide to take the piece straight to the Internet and post it on the firm’s Web site.

Spotting Story Ideas: Guest Articles as Legal Marketing II

Topics for articles are as plentiful as the files on a lawyer’s desk, as numerous as the phone calls that need to be returned after a vacation. The trick to story ideas is recognizing them.