Public Relations & Web Content Writing

Tag Archive for ‘Legal Web Content’

Blawg Topics: 3 More Brainstorming Tools

On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients. Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.

What’s the Difference Between a Law Firm Blog and a Website?

A lawyer sent me an e-mail asking me to explain the difference between a blog and a website. As methods of communicating information by way of the Internet evolve, differentiating between a website and a blog is sometimes difficult. Here are some of the traditional distinctions between the two.

Information for Lawyers, Ideas for Journalists: Week of July 2

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Law Firm Websites: Ten Tips for Building Credibility

In 2002, the Stanford University Persuasive Technology Lab released the Stanford Guidelines for Web Credibility. Based on three years of research involving more than 4,500 subjects, these guidelines are useful not only in planning a website but also in measuring the effectiveness of your firm’s current website.

Information for Lawyers, Ideas for Journalists: Week of June 18

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Information for Lawyers, Ideas for Journalists: Week of June 4

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs?

Over the Memorial Day weekend, I invited my Twitter followers to pose a question that I would take up on this blog. One lawyer sent a direct message wanting to know the best keywords to attract chief executive officers and chief financial officers who want to learn more about what their in-house lawyers can do for them.

Four Tips for Writing Quality Legal Blog Content

When it comes to blogging, quality content is vital. It must characterize the law correctly, be accessible to a wide variety of audiences, optimized with keywords and it should further your firm’s PR and marketing aims. To ensure that you are publishing quality content, evaluate it, using these four criteria.

Recommended Reading: 10 Notable Links

I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.

Editing Web Content for Law Firms

I wish that the first draft of everything I wrote were perfect. As someone who is paid to write, it would certainly make my job faster and easier. But even the writers of Sex and the City gave Carrie Bradshaw an editor. Here are seven tips to help you edit and improve your law firm’s website copy.