Tag Archive for ‘Legal Public Relations’

Use Legal PR to Reach Your Referral Base

The primary goal of every legal public relations campaign is to attract new clients—but more than one path can bring clients to your law firm’s front door. It is often the trail that winds through your referral base that ultimately draws new clients.

Attorney Marketing: Do You Google Yourself?

Regularly searching your name on the Internet might seem almost as vain as spending hours admiring yourself in the mirror—but lawyers who don’t tend to their virtual images do so at their peril. Internet name searches should be part of any attorney marketing plan.

Making the Most of Word-of-Mouth Referrals

The good opinion of previous clients and colleagues still account for a large percentage of a law firm’s new business. But could your online legal marketing efforts, or lack thereof, be undermining your valuable word-of-mouth recommendations?

Contacts & Consideration: Six C’s of Legal Press Releases III

In the final installment of this three-part series on press releases as legal marketing, contacting the relevant reporter and the need to be considerate of a reporter working under a deadline are discussed.

Clarity & Communication: Six C’s of Legal Press Releases II

Press releases have a role in law firm marketing. In part two of this three-part series, clarity and the importance of communicating with the client are discussed.

Candidates & Contents: Six C’s of Legal Press Releases I

Many legal PR efforts incorporate press releases. In part one of this three-part series, the candidates for news releases and the contents are discussed.

Spotting Story Ideas: Guest Articles as Legal Marketing II

Topics for articles are as plentiful as the files on a lawyer’s desk, as numerous as the phone calls that need to be returned after a vacation. The trick to story ideas is recognizing them.

Showcase Expertise: Guest Articles as Legal Marketing I

A legal success may also present a publishing opportunity. Rainmaking lawyers often use guest articles to promote his or her practice, highlight expertise and improve the practice of law.

Legal PR: The Simon Law Firm’s Environmental Lawyers Provide an Update on The East End Landfill

The Simon Law Firm’s environmental lawyers provide an update on The East End Landfill. Foul hydrogen sulfide odors linked to construction and demolition landfill in Virginia’s Henrico County.

Legal PR: St. Louis-Based U.S. Ring Wins Post-Trial Motions in Patent Infringement Case Involving Ring Binder Mechanism

On April 14, a federal judge denied all post-trial motions filed by China-based World Wide Stationery Manufacturing Co. Ltd. after a jury unanimously decided in favor of defendant U.S. Ring, declaring two of the Chinese company’s patents invalid.