Public Relations & Web Content Writing

Tag Archive for ‘Legal Public Relations’

Information for Lawyers, Ideas for Journalists: Week of June 4

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs?

Over the Memorial Day weekend, I invited my Twitter followers to pose a question that I would take up on this blog. One lawyer sent a direct message wanting to know the best keywords to attract chief executive officers and chief financial officers who want to learn more about what their in-house lawyers can do for them.

Information for Lawyers, Ideas for Journalists: Week of May 28

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Information for Lawyers, Ideas for Journalists: Week of May 21

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, legal marketing, practice management and new legal decisions or trends. This week we highlight the intersection of law and technology.

Information for Lawyers, Ideas for Journalists: Week of May 14

Our weekly roundup of interesting articles with links to stories on a variety of topics including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions or trends.

Win-Win: Help the Community and Promote Your Practice

The notion of helping others is what attracts many to law school, and that desire to give back to the community continues even after graduation. Although the primary purpose of these gestures is to help others, community outreach is one of the most positive ways to raise the profile of your law firm in the community and educate the public about your practice.

Legal Public Relations: 5 Ways to Build and Maintain a Media Relationship

Perhaps one of the most envied gigs among lawyers is that of legal commentator. But moving from the wish to be viewed as a legal expert to actually getting quoted in the media is difficult. Here are five tips for building and maintaining a relationship with members of the media.

Legal Press Releases: 5 Ways in Which Your Law Firm Benefits

For many solo, small and midsized law firms, legal press releases are still an underused tool in legal PR efforts — but the Internet has turned this oft-overlooked legal marketing strategy into a powerful PR option. Circulating your news through a distribution service such as Business Wire or PR Newswire can transform your legal press release from a regular cup of coffee into a double espresso.

Legal Marketing: 4 Photo Shoot Tips

When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.

Legal PR: Do You Make the Most of Your Successes?

Whether you try cases or play major league baseball, there are going to be days when you strike out.The trick is to come out ahead more often than you wind up behind, not only on the personal win/loss chart in your head but also in the legal media spotlight.