When a lawyer first approaches me about using public relations to promote a legal practice, quite often the name of a competitor who is often quoted in the media comes up. Inevitably I’m asked, “Why is he always the expert? And how can I get that role … by tomorrow?” But the quest to become the go-to lawyer for reporters and journalists takes more than just one phone call or a single outreach effort by a legal PR professional.
For most law firms, hiring a new attorney is a significant development. It is a sizable investment that sends a positive message about your firm’s growth and ability to serve your client base. If you are considering announcing a new hire, be sure your press release submission meets these four criteria.
A few weeks ago I highlighted some of the basic elements lawyers should include in a press release. One of the items not on the list but that I briefly mentioned was the recommendation to keep the release to about 400 words. A few of my readers e-mailed and asked why. In this blog entry, I’ll cover three reasons behind my 400-word suggestion.
Attorneys typically don’t imagine there will come a time when they must know how to write a press release for the media. Increasingly, though, lawyers are doing just that — yet few have access to the built-in public relations or legal marketing departments that are routine in most large law firms. In this blog entry I’ll discuss some of the basic elements of a press release that deserve particular attention during the drafting process.
Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.
Our weekly roundup of interesting articles with links to stories on a variety of topics including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions or trends.
I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.
For many solo, small and midsized law firms, legal press releases are still an underused tool in legal PR efforts — but the Internet has turned this oft-overlooked legal marketing strategy into a powerful PR option. Circulating your news through a distribution service such as Business Wire or PR Newswire can transform your legal press release from a regular cup of coffee into a double espresso.
In the final installment of this three-part series on press releases as legal marketing, contacting the relevant reporter and the need to be considerate of a reporter working under a deadline are discussed.
Press releases have a role in law firm marketing. In part two of this three-part series, clarity and the importance of communicating with the client are discussed.