Public Relations & Web Content Writing

Tag Archive for ‘legal PR’

Information for Lawyers, Ideas for Journalists: Week of May 28

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Information for Lawyers, Ideas for Journalists: Week of May 21

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, legal marketing, practice management and new legal decisions or trends. This week we highlight the intersection of law and technology.

Information for Lawyers, Ideas for Journalists: Week of May 14

Our weekly roundup of interesting articles with links to stories on a variety of topics including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions or trends.

Recommended Reading: 10 Notable Links

I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.

Legal Public Relations: 5 Ways to Build and Maintain a Media Relationship

Perhaps one of the most envied gigs among lawyers is that of legal commentator. But moving from the wish to be viewed as a legal expert to actually getting quoted in the media is difficult. Here are five tips for building and maintaining a relationship with members of the media.

Law Firm Marketing: To Draw Clients In, Reach Out

“If you build it, clients will come,” is often the marketing philosophy lawyers adopt when they discuss law firm websites or legal blogs. But once you build an online presence, you still need to reach out to prospective clients. Here are three free ways in which you can extend a virtual hand and invite people into your space.

Legal Press Releases: 5 Ways in Which Your Law Firm Benefits

For many solo, small and midsized law firms, legal press releases are still an underused tool in legal PR efforts — but the Internet has turned this oft-overlooked legal marketing strategy into a powerful PR option. Circulating your news through a distribution service such as Business Wire or PR Newswire can transform your legal press release from a regular cup of coffee into a double espresso.

Legal Marketing: 4 Photo Shoot Tips

When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.

LinkedIn Groups and Legal Public Relations

If you want to help grow your referral base and promote your practice, consider utilizing LinkedIn Groups. Doing so will help you reach a targeted audience of individuals who are likely to be interested in your professional expertise.

The Attorney Website: Swiss Army Knife of Legal Marketing

The attorney website is a versatile tool. Update it regularly with legal PR content in order to improve your law firm website’s performance and usefulness.