Public Relations & Web Content Writing

Tag Archive for ‘legal PR’

Legal PR: New Hire Announcements

For most law firms, hiring a new attorney is a significant development. It is a sizable investment that sends a positive message about your firm’s growth and ability to serve your client base. If you are considering announcing a new hire, be sure your press release submission meets these four criteria.

Press Release Writing Tips Part II

A few weeks ago I highlighted some of the basic elements lawyers should include in a press release. One of the items not on the list but that I briefly mentioned was the recommendation to keep the release to about 400 words. A few of my readers e-mailed and asked why. In this blog entry, I’ll cover three reasons behind my 400-word suggestion.

Information for Lawyers, Ideas for Journalists: Week of July 2

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Legal Marketing: Take a Referral Source to Lunch

It is important to promote one’s practice to referral sources — trusted advisors whose recommendation carries great weight when it comes to the selection of an attorney or mediator. Meet for coffee or lunch as a way to introduce yourself, learn about a professional’s business and describe your practice.

Information for Lawyers, Ideas for Journalists: Week of June 25

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Legal Press Release Writing Tips

Attorneys typically don’t imagine there will come a time when they must know how to write a press release for the media. Increasingly, though, lawyers are doing just that — yet few have access to the built-in public relations or legal marketing departments that are routine in most large law firms. In this blog entry I’ll discuss some of the basic elements of a press release that deserve particular attention during the drafting process.

Legal Marketing and Referrals

For most lawyers, referrals from other attorneys continue to be a major source of new business. So when you’re developing a legal marketing and public relations campaign, it is important to identify your referral base and include the audience in your promotional efforts.

Information for Lawyers, Ideas for Journalists: Week of June 4

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Information for Lawyers, Ideas for Journalists: Week of May 28

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Information for Lawyers, Ideas for Journalists: Week of May 21

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, legal marketing, practice management and new legal decisions or trends. This week we highlight the intersection of law and technology.