Press Releases and Legal PR for Lawyers - Call us at 314-520-3897

Tag Archives: legal PR

Press Releases Can Plant the Seeds of Promotion

When a lawyer first approaches me about using public relations to promote a legal practice, quite often the name of a competitor who is often quoted in the media comes up. Inevitably I’m asked, “Why is he always the expert? And how can I get that role … by tomorrow?” But the quest to become the go-to lawyer for reporters and journalists takes more than just one phone call or a single outreach effort by a legal PR professional.

Legal PR: New Hire Announcements

For most law firms, hiring a new attorney is a significant development. It is a sizable investment that sends a positive message about your firm’s growth and ability to serve your client base. If you are considering announcing a new hire, be sure your press release submission meets these four criteria.

Press Release Writing Tips Part II

A few weeks ago I highlighted some of the basic elements lawyers should include in a press release. One of the items not on the list but that I briefly mentioned was the recommendation to keep the release to about 400 words. A few of my readers e-mailed and asked why. In this blog entry, I’ll cover three reasons behind my 400-word suggestion.

Information for Lawyers, Ideas for Journalists: Week of July 2

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Legal Marketing: Take a Referral Source to Lunch

It is important to promote one’s practice to referral sources — trusted advisors whose recommendation carries great weight when it comes to the selection of an attorney or mediator. Meet for coffee or lunch as a way to introduce yourself, learn about a professional’s business and describe your practice.

Information for Lawyers, Ideas for Journalists: Week of June 25

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Legal Press Release Writing Tips

Attorneys typically don’t imagine there will come a time when they must know how to write a press release for the media. Increasingly, though, lawyers are doing just that — yet few have access to the built-in public relations or legal marketing departments that are routine in most large law firms. In this blog entry I’ll discuss some of the basic elements of a press release that deserve particular attention during the drafting process.