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Tag Archives: Legal Content Writing

The periodic table of SEO

Law Firm Website SEO: An Infographic

“How do I get my law firm’s website to show up on the first page of Google results?” This is the question often asked by clients who hire Legal Media Matters to create a law firm website or write content for their firm. This week, The Search Engine Land published an excellent infographic that explains search engine optimization visually.

Legal Blogs: Three Ways to Brainstorm New Topic Ideas

In addition to writing for my own blog, I help law firms keep up with the demands of their own blogs. But even as a professional legal content writer there are occasions when I find myself blocked as I’m trying to come up with content ideas. Here are three approaches that help me get unstuck and back on the writing track.

Law Firm Websites: Ten Tips for Building Credibility

In 2002, the Stanford University Persuasive Technology Lab released the Stanford Guidelines for Web Credibility. Based on three years of research involving more than 4,500 subjects, these guidelines are useful not only in planning a website but also in measuring the effectiveness of your firm’s current website.

Liven Up Your Law Firm Blog with Images

Photos, videos and screenshots can not only give your legal blog zip, they can help make your information more accessible. Use these tools to liven up your law firm’s blog, break up pages of dense text and increase the number of people who remain on your site for longer periods of time.

A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs?

Over the Memorial Day weekend, I invited my Twitter followers to pose a question that I would take up on this blog. One lawyer sent a direct message wanting to know the best keywords to attract chief executive officers and chief financial officers who want to learn more about what their in-house lawyers can do for them.

Recommended Reading: 10 Notable Links

I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.

Editing Web Content for Law Firms

I wish that the first draft of everything I wrote were perfect. As someone who is paid to write, it would certainly make my job faster and easier. But even the writers of Sex and the City gave Carrie Bradshaw an editor. Here are seven tips to help you edit and improve your law firm’s website copy.

Transform Your Legal Blog Posts into Print Articles

Legal bloggers put a lot of time and effort into their craft: Coming up with ideas to write about on a consistent basis is no easy task. Let your writing, to which you have devoted so much time and effort, continue to pay dividends. One way to do that is to submit your blog post for publication as a print article.