When it comes to marketing, law firms should adopt a theme and use it as the basis for all of the firm’s promotional items. Most marketing professionals dub this “branding” — a process that involves the use of a coherent visual communication strategy.
The Little Red Book of Selling by Jeffrey Gitomer is a great business book, easily adapted to law firm marketing, that’s well worth reading. The slim, well-organized book sets forth 12.5 principles lawyers will find useful.
Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.
The notion of helping others is what attracts many to law school, and that desire to give back to the community continues even after graduation. Although the primary purpose of these gestures is to help others, community outreach is one of the most positive ways to raise the profile of your law firm in the community and educate the public about your practice.
In legal marketing and efforts to brand your law firm, the logo is the linchpin. The law firm logo – its color, shape and style — is the base on which every other piece of legal marketing should be built.