Public Relations & Web Content Writing

Tag Archive for ‘law firm marketing’

Law Firm Websites: Seven Tips for Legal Content Writing

Writing pages for your law firm’s website can, at times, be daunting — especially when you’re staring at a blank computer screen and wishing that the legal content would just magically appear. Follow these seven steps to make the process more manageable.

LinkedIn Groups and Legal Public Relations

If you want to help grow your referral base and promote your practice, consider utilizing LinkedIn Groups. Doing so will help you reach a targeted audience of individuals who are likely to be interested in your professional expertise.

Legal PR: Do You Make the Most of Your Successes?

Whether you try cases or play major league baseball, there are going to be days when you strike out.The trick is to come out ahead more often than you wind up behind, not only on the personal win/loss chart in your head but also in the legal media spotlight.

Is Your Marketing Resolve Slipping?

The new year brings with it a fresh resolve to do more in terms of legal public relations, marketing, networking or some combination of the three.The year may start off strong, but, as with most resolutions, reality throws up roadblocks. But you can get back on course. Here are seven things you can do in February to boost your visibility.

The Attorney Website: Swiss Army Knife of Legal Marketing

The attorney website is a versatile tool. Update it regularly with legal PR content in order to improve your law firm website’s performance and usefulness.

Use Legal PR to Reach Your Referral Base

The primary goal of every legal public relations campaign is to attract new clients—but more than one path can bring clients to your law firm’s front door. It is often the trail that winds through your referral base that ultimately draws new clients.

Attorney Marketing: Do You Google Yourself?

Regularly searching your name on the Internet might seem almost as vain as spending hours admiring yourself in the mirror—but lawyers who don’t tend to their virtual images do so at their peril. Internet name searches should be part of any attorney marketing plan.

Making the Most of Word-of-Mouth Referrals

The good opinion of previous clients and colleagues still account for a large percentage of a law firm’s new business. But could your online legal marketing efforts, or lack thereof, be undermining your valuable word-of-mouth recommendations?

Contacts & Consideration: Six C’s of Legal Press Releases III

In the final installment of this three-part series on press releases as legal marketing, contacting the relevant reporter and the need to be considerate of a reporter working under a deadline are discussed.

Clarity & Communication: Six C’s of Legal Press Releases II

Press releases have a role in law firm marketing. In part two of this three-part series, clarity and the importance of communicating with the client are discussed.