Public Relations & Web Content Writing

Tag Archive for ‘law firm marketing’

Editorial Calendars and Guest Articles

Whether you’re trying to settle on a story idea or devising a publication strategy for your guest article, editorial calendars can be an important resource.

Information for Lawyers, Ideas for Journalists: Week of May 14

Our weekly roundup of interesting articles with links to stories on a variety of topics including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions or trends.

Win-Win: Help the Community and Promote Your Practice

The notion of helping others is what attracts many to law school, and that desire to give back to the community continues even after graduation. Although the primary purpose of these gestures is to help others, community outreach is one of the most positive ways to raise the profile of your law firm in the community and educate the public about your practice.

Transform Your Legal Blog Posts into Print Articles

Legal bloggers put a lot of time and effort into their craft: Coming up with ideas to write about on a consistent basis is no easy task. Let your writing, to which you have devoted so much time and effort, continue to pay dividends. One way to do that is to submit your blog post for publication as a print article.

Generate Traffic to Your Legal Website

It’s only natural to expect that people who are grappling with legal problems will turn to the Internet for information. To generate traffic for your law firm’s website, answer frequently asked legal questions.

Law Firm Logos: The Image Sends the Message

In legal marketing and efforts to brand your law firm, the logo is the linchpin. The law firm logo – its color, shape and style — is the base on which every other piece of legal marketing should be built.

Law Firm Marketing: To Draw Clients In, Reach Out

“If you build it, clients will come,” is often the marketing philosophy lawyers adopt when they discuss law firm websites or legal blogs. But once you build an online presence, you still need to reach out to prospective clients. Here are three free ways in which you can extend a virtual hand and invite people into your space.

Legal Marketing: 4 Photo Shoot Tips

When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.

Three Keyword Rules for Law Firm Websites

Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.

Editorial Calendars for Legal Blogs

Searching for story ideas can consume time and derail your blogging efforts. Try using an editorial calendar to keep your blawg – and your legal marketing – on track.