Public Relations & Web Content Writing

Tag Archive for ‘law firm marketing’

Information for Lawyers, Ideas for Journalists: Week of July 2

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Legal Marketing: Take a Referral Source to Lunch

It is important to promote one’s practice to referral sources — trusted advisors whose recommendation carries great weight when it comes to the selection of an attorney or mediator. Meet for coffee or lunch as a way to introduce yourself, learn about a professional’s business and describe your practice.

Information for Lawyers, Ideas for Journalists: Week of June 25

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Legal Marketing and Referrals

For most lawyers, referrals from other attorneys continue to be a major source of new business. So when you’re developing a legal marketing and public relations campaign, it is important to identify your referral base and include the audience in your promotional efforts.

Information for Lawyers, Ideas for Journalists: Week of June 18

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Legal Marketing: Plan for Conference Success

Seminars and conferences are legal marketing and referral opportunities. One of the best ways to make the most of these opportunities is to plan ahead, developing a strategy and setting concrete goals for connecting with others in a way that fits your own personality type.

Information for Lawyers, Ideas for Journalists: Week of June 4

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Information for Lawyers, Ideas for Journalists: Week of May 28

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

How to install Google Analytics to measure your marketing campaigns

Once the website of your law firm has been set up, you need to track statistics of your visitors to improve your public relations and to measure the effectiveness of your marketing campaigns. Guest poster Enrique Serrano shares step-by-step installation instructions for the free Google Analytics stats tracking program.

Information for Lawyers, Ideas for Journalists: Week of May 21

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, legal marketing, practice management and new legal decisions or trends. This week we highlight the intersection of law and technology.