Where does the line between lawyer advertising and free speech exist? A recent misconduct charge leveled by the Virginia State Bar against a criminal lawyer who used his blog to highlight his cases is shining a spotlight on the question.
Although the printed legal newsletter is now joined by e-newsletters and law blogs, the challenge of coming up with content writing ideas remains. Here are three tips to help you generate topic ideas.
What can you possibly do with 140 characters, the limit of a single tweet? As it turns out, the answer is "a lot." Here’s a step-by-step guide to making the most of a tight space.
If search engine rankings are important to your business or law firm, don’t dismiss Twitter. Google and Bing recently revealed that links shared through Facebook and Twitter have a direct impact on search engine rankings. Here are four tips to help you quick start your tweets.
What makes the best law firm logo? Every profession has its own target market, symbols, design influences, rules and preferences. In this two-part series Enrique Serrano shares essential tips and ideas that will help you create the best law firm logo that will represent your image.
Is a lawyer allowed to run a Groupon ad? When does a married man’s parental rights trump those of a biological father? Are there features of Google Analytics you’ve missed? This week’s news roundup includes the answers to these questions as well as client news.
How can risk-averse law firms test the social media waters? What are the five strategic elements every legal blogger should focus on when writing SEO posts? Having trouble juggling commitments? This week’s roundup highlights articles with the tips to solve these vexing problems…and much more.
Make the most of your public speaking engagements by using the information you present as blog content. Build your blog post around one section of your outline, convert a PowerPoint presentation into a YouTube video or address audience questions in a blog post.
When it comes to marketing, law firms should adopt a theme and use it as the basis for all of the firm’s promotional items. Most marketing professionals dub this “branding” — a process that involves the use of a coherent visual communication strategy.
The Little Red Book of Selling by Jeffrey Gitomer is a great business book, easily adapted to law firm marketing, that’s well worth reading. The slim, well-organized book sets forth 12.5 principles lawyers will find useful.