Public Relations & Web Content Writing

Tag Archive for ‘blawgs’

Blawg Topics: 3 More Brainstorming Tools

On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients. Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.

Legal Blogs: Three Ways to Brainstorm New Topic Ideas

In addition to writing for my own blog, I help law firms keep up with the demands of their own blogs. But even as a professional legal content writer there are occasions when I find myself blocked as I’m trying to come up with content ideas. Here are three approaches that help me get unstuck and back on the writing track.

What’s the Difference Between a Law Firm Blog and a Website?

A lawyer sent me an e-mail asking me to explain the difference between a blog and a website. As methods of communicating information by way of the Internet evolve, differentiating between a website and a blog is sometimes difficult. Here are some of the traditional distinctions between the two.

Information for Lawyers, Ideas for Journalists: Week of June 25

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Liven Up Your Law Firm Blog with Images

Photos, videos and screenshots can not only give your legal blog zip, they can help make your information more accessible. Use these tools to liven up your law firm’s blog, break up pages of dense text and increase the number of people who remain on your site for longer periods of time.

How to install Google Analytics to measure your marketing campaigns

Once the website of your law firm has been set up, you need to track statistics of your visitors to improve your public relations and to measure the effectiveness of your marketing campaigns. Guest poster Enrique Serrano shares step-by-step installation instructions for the free Google Analytics stats tracking program.

Four Tips for Writing Quality Legal Blog Content

When it comes to blogging, quality content is vital. It must characterize the law correctly, be accessible to a wide variety of audiences, optimized with keywords and it should further your firm’s PR and marketing aims. To ensure that you are publishing quality content, evaluate it, using these four criteria.

Recommended Reading: 10 Notable Links

I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.

Transform Your Legal Blog Posts into Print Articles

Legal bloggers put a lot of time and effort into their craft: Coming up with ideas to write about on a consistent basis is no easy task. Let your writing, to which you have devoted so much time and effort, continue to pay dividends. One way to do that is to submit your blog post for publication as a print article.

Three Keyword Rules for Law Firm Websites

Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.