Thanks for your comments. Yes, the advantage to allowing local managers to handle media is that there are more opportunities to build a relationship with the local media. I know when I work with local television reporters, if I don't have a local attorney who can provide a comment, they will often either skip the story or look for a different law firms who can provide comments from an attorney who is locally based.

The other option is to try a pilot project.

I hope this helps.

Geri

I am researching in order to make a case for why our firm needs to let the local managers handle media for their region. You made a great point in your firs paragraph: 1. Focus on local reporters.
All news is local, so the saying goes...but the audience will also be more closely aligned with your prospective client base. I believe this will be the premise of my case.

If you have any other ammunition I can add, kindly direct me. Thank you for sharing your wisdom.

Susan Baldwin
Client Relations Manager
Fulbright & Jaworski LLP
Los Angeles