Firm Announcements as Attorney Marketing
Highlighting the personal achievements and awards of individual attorneys, as well as the law firm’s community involvement, in a firm announcement press release is an important part of legal PR. The information reinforces your firm’s positive public image and serves as a referral reminder for outside attorneys.
At Legal Media Matters, a St. Louis-based legal public relations and law firm website content writing firm, we prepare firm announcement press releases and submit your news for publication.
Legal Public Relations
A press release announcing firm news can be used to publicize a variety of firm developments and attorney accomplishments:
- Legal honors
- Community awards
- Upcoming seminars
- Alumni recognition
- Nonprofit board membership
- Volunteer awards
- Hiring of associates
- Opening of a new office
- Law firm mergers
- Special certifications (e.g., being named a fellow of the American Academy of Matrimonial Lawyers)
- Inclusion in a SuperLawyer or Best Lawyer directory
Firm announcements play an important role in marketing for attorneys. Each time the announcement appears it serves as a powerful referral reminder for colleagues and may draw clients. It also presents a media opportunity: A well-placed firm announcement may attract the attention of a reporter looking for an expert to quote in an upcoming story.
At Legal Media Matters, our legal PR team prepares and edits the announcement. We provide a recommended list of outlets for submission, identify the appropriate contact at each media outlet and oversee the submission process.
A release may be submitted to a variety of publications, including legal, business, local general interest and alumni magazines. Because the publication schedules of the various media outlets generally differ, a firm announcement may appear in several publications over a period of several months.
Dissemination of a firm announcement through an online press release service can enhance the firm’s search engine results and will yield links to the firm’s Web site, which may help improve its search engine rankings.
Finally, the press release may also be used as law firm website content. The information may help prospective clients understand the mission and credentials of the law firm, and the added content may help improve the performance of the law firm’s web site in search engines.
At Legal Media Matters, our know-how gets you noticed. Over the past four years, a variety of lawyers and law firms have retained Legal Media Matters to handle their firm announcement attorney marketing.
For more information about Legal Media Matters or to learn whether we can help you with your legal PR needs, please fill out our online contact form, e-mail Geri L. Dreiling, Esq., at email@example.com or call 314-520-3897.