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Category Archives: Writing Tips

Legal Blogs: Speaking Engagements as Blawg Fodder

Make the most of your public speaking engagements by using the information you present as blog content. Build your blog post around one section of your outline, convert a PowerPoint presentation into a YouTube video or address audience questions in a blog post.

Blawg Topics: 3 More Brainstorming Tools

On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients. Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.

Legal Blogs: Three Ways to Brainstorm New Topic Ideas

In addition to writing for my own blog, I help law firms keep up with the demands of their own blogs. But even as a professional legal content writer there are occasions when I find myself blocked as I’m trying to come up with content ideas. Here are three approaches that help me get unstuck and back on the writing track.

Press Release Writing Tips Part II

A few weeks ago I highlighted some of the basic elements lawyers should include in a press release. One of the items not on the list but that I briefly mentioned was the recommendation to keep the release to about 400 words. A few of my readers e-mailed and asked why. In this blog entry, I’ll cover three reasons behind my 400-word suggestion.

Law Firm Websites: Ten Tips for Building Credibility

In 2002, the Stanford University Persuasive Technology Lab released the Stanford Guidelines for Web Credibility. Based on three years of research involving more than 4,500 subjects, these guidelines are useful not only in planning a website but also in measuring the effectiveness of your firm’s current website.

Legal Press Release Writing Tips

Attorneys typically don’t imagine there will come a time when they must know how to write a press release for the media. Increasingly, though, lawyers are doing just that — yet few have access to the built-in public relations or legal marketing departments that are routine in most large law firms. In this blog entry I’ll discuss some of the basic elements of a press release that deserve particular attention during the drafting process.

Liven Up Your Law Firm Blog with Images

Photos, videos and screenshots can not only give your legal blog zip, they can help make your information more accessible. Use these tools to liven up your law firm’s blog, break up pages of dense text and increase the number of people who remain on your site for longer periods of time.

Information for Lawyers, Ideas for Journalists: Week of June 4

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs?

Over the Memorial Day weekend, I invited my Twitter followers to pose a question that I would take up on this blog. One lawyer sent a direct message wanting to know the best keywords to attract chief executive officers and chief financial officers who want to learn more about what their in-house lawyers can do for them.

Information for Lawyers, Ideas for Journalists: Week of May 28

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.