Writing Tips 
Three Keyword Rules for Law Firm Websites(4)
Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.
Full Story»Editorial Calendars for Legal Blogs
Searching for story ideas can consume time and derail your blogging efforts. Try using an editorial calendar to keep your blawg – and your legal marketing – on track.
Law Firm Websites: Seven Tips for Legal Content Writing
Writing pages for your law firm’s website can, at times, be daunting — especially when you’re staring at a blank computer screen and wishing that the legal content would just magically appear. Follow these seven steps to make the process more manageable.
Legal PR: Do You Make the Most of Your Successes?
Whether you try cases or play major league baseball, there are going to be days when you strike out.The trick is to come out ahead more often than you wind up behind, not only on the personal win/loss chart in your head but also in the legal media spotlight.
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- Contacts & Consideration: Six C’s of Legal Press Releases III
- Clarity & Communication: Six C’s of Legal Press Releases II
- Candidates & Contents: Six C’s of Legal Press Releases I
- Getting Published: Guest Articles as Legal Marketing III
- Spotting Story Ideas: Guest Articles as Legal Marketing II
- Showcase Expertise: Guest Articles as Legal Marketing I