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Category Archives: Legal Web Content

The periodic table of SEO

Law Firm Website SEO: An Infographic

“How do I get my law firm’s website to show up on the first page of Google results?” This is the question often asked by clients who hire Legal Media Matters to create a law firm website or write content for their firm. This week, The Search Engine Land published an excellent infographic that explains search engine optimization visually.

How to create a legal website map to improve SEO and user experience

Drafting a legal website map can be a helpful tool when it comes to improving SEO and the user’s experience. The appropriate page linking structure will assure that search engines will crawl your content. Users who are able to find the information they need are more likely to become actual clients.

Blawg Topics: 3 More Brainstorming Tools

On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients. Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.

Legal Blogs: Three Ways to Brainstorm New Topic Ideas

In addition to writing for my own blog, I help law firms keep up with the demands of their own blogs. But even as a professional legal content writer there are occasions when I find myself blocked as I’m trying to come up with content ideas. Here are three approaches that help me get unstuck and back on the writing track.

What’s the Difference Between a Law Firm Blog and a Website?

A lawyer sent me an e-mail asking me to explain the difference between a blog and a website. As methods of communicating information by way of the Internet evolve, differentiating between a website and a blog is sometimes difficult. Here are some of the traditional distinctions between the two.

Information for Lawyers, Ideas for Journalists: Week of July 2

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Law Firm Websites: Ten Tips for Building Credibility

In 2002, the Stanford University Persuasive Technology Lab released the Stanford Guidelines for Web Credibility. Based on three years of research involving more than 4,500 subjects, these guidelines are useful not only in planning a website but also in measuring the effectiveness of your firm’s current website.

Liven Up Your Law Firm Blog with Images

Photos, videos and screenshots can not only give your legal blog zip, they can help make your information more accessible. Use these tools to liven up your law firm’s blog, break up pages of dense text and increase the number of people who remain on your site for longer periods of time.

A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs?

Over the Memorial Day weekend, I invited my Twitter followers to pose a question that I would take up on this blog. One lawyer sent a direct message wanting to know the best keywords to attract chief executive officers and chief financial officers who want to learn more about what their in-house lawyers can do for them.

How to install Google Analytics to measure your marketing campaigns

Once the website of your law firm has been set up, you need to track statistics of your visitors to improve your public relations and to measure the effectiveness of your marketing campaigns. Guest poster Enrique Serrano shares step-by-step installation instructions for the free Google Analytics stats tracking program.