Public Relations & Web Content Writing

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LinkedIn Groups and Legal Public Relations(2)

February 17, 2010

If you want to help grow your referral base and promote your practice, consider utilizing LinkedIn Groups. Doing so will help you reach a targeted audience of individuals who are likely to be interested in your professional expertise.

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Use Legal PR to Reach Your Referral Base

The primary goal of every legal public relations campaign is to attract new clients—but more than one path can bring clients to your law firm’s front door. It is often the trail that winds through your referral base that ultimately draws new clients.

Attorney Marketing: Do You Google Yourself?

Regularly searching your name on the Internet might seem almost as vain as spending hours admiring yourself in the mirror—but lawyers who don’t tend to their virtual images do so at their peril. Internet name searches should be part of any attorney marketing plan.