Public Relations & Web Content Writing

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Legal Blogs: Three Ways to Brainstorm New Topic Ideas(1)

July 20, 2010

In addition to writing for my own blog, I help law firms keep up with the demands of their own blogs. But even as a professional legal content writer there are occasions when I find myself blocked as I’m trying to come up with content ideas. Here are three approaches that help me get unstuck and back on the writing track.

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Law Firm Websites: Ten Tips for Building Credibility

In 2002, the Stanford University Persuasive Technology Lab released the Stanford Guidelines for Web Credibility. Based on three years of research involving more than 4,500 subjects, these guidelines are useful not only in planning a website but also in measuring the effectiveness of your firm’s current website.

Legal Marketing: Take a Referral Source to Lunch

It is important to promote one’s practice to referral sources — trusted advisors whose recommendation carries great weight when it comes to the selection of an attorney or mediator. Meet for coffee or lunch as a way to introduce yourself, learn about a professional’s business and describe your practice.

Information for Lawyers, Ideas for Journalists: Week of June 25

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.


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