Social media has rapidly expanded the opportunities for lawyers and consultants to market themselves through the creation of a personal brand and an expanded online network. Clients, contractors and employers are using social media profiles to research experts, lawyers and consultants before hiring them. Even law firms and employers are starting to recognize that employees with a strong online presence provide a unique marketing value.
We’ve sifted through last week’s tweets from Legal Media Matters and Lawyer Tech Review and selected a few highlights. Here are 12 Twitter tips covering legal news, practice management, technology and social media that you might have missed.
Where does the line between lawyer advertising and free speech exist? A recent misconduct charge leveled by the Virginia State Bar against a criminal lawyer who used his blog to highlight his cases is shining a spotlight on the question.
In this guest post, Oklahoma City lawyer Noble McIntyre makes a case for reaching out to clients who speak different languages.
Although the printed legal newsletter is now joined by e-newsletters and law blogs, the challenge of coming up with content writing ideas remains. Here are three tips to help you generate topic ideas.
If search engine rankings are important to your business or law firm, don’t dismiss Twitter. Google and Bing recently revealed that links shared through Facebook and Twitter have a direct impact on search engine rankings. Here are four tips to help you quick start your tweets.
What makes the best law firm logo? Every profession has its own target market, symbols, design influences, rules and preferences. In this two-part series Enrique Serrano shares essential tips and ideas that will help you create the best law firm logo that will represent your image.
What are the most commonly retweeted words? When is the best time of day for retweeting? What makes Twitter content contagious? A must-read guide for lawyers who tweet.
Would you like to know how Twitter can support your blog? Tired of typos creeping into your blog posts? Do you wonder why law firms are embracing social media? To find out more, read our roundup of legal news links, legal PR client news and story ideas.
Make the most of your public speaking engagements by using the information you present as blog content. Build your blog post around one section of your outline, convert a PowerPoint presentation into a YouTube video or address audience questions in a blog post.