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Legal Marketing: 4 Photo Shoot Tips(4)
When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.
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Three Keyword Rules for Law Firm Websites
Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.
LinkedIn Groups and Legal Public Relations
If you want to help grow your referral base and promote your practice, consider utilizing LinkedIn Groups. Doing so will help you reach a targeted audience of individuals who are likely to be interested in your professional expertise.
Legal PR: Do You Make the Most of Your Successes?
Whether you try cases or play major league baseball, there are going to be days when you strike out.The trick is to come out ahead more often than you wind up behind, not only on the personal win/loss chart in your head but also in the legal media spotlight.
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