Legal Content Writing 
Three Keyword Rules for Law Firm Websites(4)
Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.
Full Story»Editorial Calendars for Legal Blogs
Searching for story ideas can consume time and derail your blogging efforts. Try using an editorial calendar to keep your blawg – and your legal marketing – on track.
Law Firm Websites: Seven Tips for Legal Content Writing
Writing pages for your law firm’s website can, at times, be daunting — especially when you’re staring at a blank computer screen and wishing that the legal content would just magically appear. Follow these seven steps to make the process more manageable.
Getting Published: Guest Articles as Legal Marketing III
Once a topic has been chosen, the next step is to identify a legal publication that might be a good fit for the article. The lawyer might also decide to take the piece straight to the Internet and post it on the firm’s Web site.
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- Spotting Story Ideas: Guest Articles as Legal Marketing II
- Showcase Expertise: Guest Articles as Legal Marketing I