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Category Archives: Legal Content Writing

The periodic table of SEO

Law Firm Website SEO: An Infographic

“How do I get my law firm’s website to show up on the first page of Google results?” This is the question often asked by clients who hire Legal Media Matters to create a law firm website or write content for their firm. This week, The Search Engine Land published an excellent infographic that explains search engine optimization visually.

Personal Injury Law Blog Content Ideas – April 4

Do you need a content jump start for your personal injury blog? Here are a few story ideas to help you get started on your PI blawg posts. In today’s article, DePuy hip implants, truck and bus safety, water supply contamination and Fair Labor Standards Act claims are just a few of the topics highlighted.

Copyedits and Legal Marketing Materials

Whether it’s a press release, legal content for a law firm’s website or marketing materials such as brochures and fliers, a professional copyedit makes a big difference. It’s better to discover grammar and typographical errors before spending several hundred dollars on marketing materials or launching a new website.

How to create a legal website map to improve SEO and user experience

Drafting a legal website map can be a helpful tool when it comes to improving SEO and the user’s experience. The appropriate page linking structure will assure that search engines will crawl your content. Users who are able to find the information they need are more likely to become actual clients.

Legal Blogs: Speaking Engagements as Blawg Fodder

Make the most of your public speaking engagements by using the information you present as blog content. Build your blog post around one section of your outline, convert a PowerPoint presentation into a YouTube video or address audience questions in a blog post.

Blawg Topics: 3 More Brainstorming Tools

On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients. Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.

Legal Blogs: Three Ways to Brainstorm New Topic Ideas

In addition to writing for my own blog, I help law firms keep up with the demands of their own blogs. But even as a professional legal content writer there are occasions when I find myself blocked as I’m trying to come up with content ideas. Here are three approaches that help me get unstuck and back on the writing track.

What’s the Difference Between a Law Firm Blog and a Website?

A lawyer sent me an e-mail asking me to explain the difference between a blog and a website. As methods of communicating information by way of the Internet evolve, differentiating between a website and a blog is sometimes difficult. Here are some of the traditional distinctions between the two.