Public Relations & Web Content Writing

Legal Content Writing rss

Three Keyword Rules for Law Firm Websites(4)

March 10, 2010

Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.

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Editorial Calendars for Legal Blogs

Searching for story ideas can consume time and derail your blogging efforts. Try using an editorial calendar to keep your blawg – and your legal marketing – on track.

Law Firm Websites: Seven Tips for Legal Content Writing

Writing pages for your law firm’s website can, at times, be daunting — especially when you’re staring at a blank computer screen and wishing that the legal content would just magically appear. Follow these seven steps to make the process more manageable.

Getting Published: Guest Articles as Legal Marketing III

Once a topic has been chosen, the next step is to identify a legal publication that might be a good fit for the article. The lawyer might also decide to take the piece straight to the Internet and post it on the firm’s Web site.


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