What makes the best law firm logo? Every profession has its own target market, symbols, design influences, rules and preferences. In this two-part series Enrique Serrano shares essential tips and ideas that will help you create the best law firm logo that will represent your image.
When it comes to marketing, law firms should adopt a theme and use it as the basis for all of the firm’s promotional items. Most marketing professionals dub this “branding” — a process that involves the use of a coherent visual communication strategy.
As with everything else in life, preparing for a media interview is paramount. Here are five tips to help you get ready for your moment in the spotlight.
The Little Red Book of Selling by Jeffrey Gitomer is a great business book, easily adapted to law firm marketing, that’s well worth reading. The slim, well-organized book sets forth 12.5 principles lawyers will find useful.
Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.
The notion of helping others is what attracts many to law school, and that desire to give back to the community continues even after graduation. Although the primary purpose of these gestures is to help others, community outreach is one of the most positive ways to raise the profile of your law firm in the community and educate the public about your practice.
Perhaps one of the most envied gigs among lawyers is that of legal commentator. But moving from the wish to be viewed as a legal expert to actually getting quoted in the media is difficult. Here are five tips for building and maintaining a relationship with members of the media.
In legal marketing and efforts to brand your law firm, the logo is the linchpin. The law firm logo – its color, shape and style — is the base on which every other piece of legal marketing should be built.
“If you build it, clients will come,” is often the marketing philosophy lawyers adopt when they discuss law firm websites or legal blogs. But once you build an online presence, you still need to reach out to prospective clients. Here are three free ways in which you can extend a virtual hand and invite people into your space.
When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.