Public Relations & Web Content Writing

Brand Management rss

Information for Lawyers, Ideas for Journalists: Week of May 28(0)

May 28, 2010

Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.

Full Story»

Win-Win: Help the Community and Promote Your Practice

The notion of helping others is what attracts many to law school, and that desire to give back to the community continues even after graduation. Although the primary purpose of these gestures is to help others, community outreach is one of the most positive ways to raise the profile of your law firm in the community and educate the public about your practice.

Legal Public Relations: 5 Ways to Build and Maintain a Media Relationship

Perhaps one of the most envied gigs among lawyers is that of legal commentator. But moving from the wish to be viewed as a legal expert to actually getting quoted in the media is difficult. Here are five tips for building and maintaining a relationship with members of the media.

Law Firm Logos: The Image Sends the Message

In legal marketing and efforts to brand your law firm, the logo is the linchpin. The law firm logo – its color, shape and style — is the base on which every other piece of legal marketing should be built.


More in this category