Public Relations & Web Content Writing

Brand Management rss

Best Fonts for Law Firm Logos: Ideas(1)

December 1, 2010

What makes the best law firm logo? Every profession has its own target market, symbols, design influences, rules and preferences. In this two-part series Enrique Serrano shares essential tips and ideas that will help you create the best law firm logo that will represent your image.

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Law Firm Marketing: Use a Theme to Solidify Your Image

When it comes to marketing, law firms should adopt a theme and use it as the basis for all of the firm’s promotional items. Most marketing professionals dub this “branding” — a process that involves the use of a coherent visual communication strategy.

Legal PR: 5 Tips for a Successful Media Interview

As with everything else in life, preparing for a media interview is paramount. Here are five tips to help you get ready for your moment in the spotlight.

Lawyer Marketing and the Little Red Book of Selling

The Little Red Book of Selling by Jeffrey Gitomer is a great business book, easily adapted to law firm marketing, that’s well worth reading. The slim, well-organized book sets forth 12.5 principles lawyers will find useful.


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