Comments on: Editing Web Content for Law Firms http://legalmediamatters.com/editing-web-content-for-law-firms/ Public Relations & Web Content Writing Sun, 11 Sep 2011 20:18:26 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Copyedits and Legal Marketing Materials | Legal Media Matters http://legalmediamatters.com/editing-web-content-for-law-firms/comment-page-1/#comment-1250 Copyedits and Legal Marketing Materials | Legal Media Matters Tue, 02 Nov 2010 12:20:17 +0000 http://legalmediamatters.com/?p=924#comment-1250 [...] an earlier blog post, “Editing Web Content for Law Firms,” we shared seven tips for copy-editing your content. The items we listed are a good start toward [...] [...] an earlier blog post, “Editing Web Content for Law Firms,” we shared seven tips for copy-editing your content. The items we listed are a good start toward [...]

]]> By: Information for Lawyers, Ideas for Journalists: Week of May 28 | Legal Media Matters http://legalmediamatters.com/editing-web-content-for-law-firms/comment-page-1/#comment-654 Information for Lawyers, Ideas for Journalists: Week of May 28 | Legal Media Matters Wed, 02 Jun 2010 17:53:50 +0000 http://legalmediamatters.com/?p=924#comment-654 [...] Editing Web Content for Law Firms [...] [...] Editing Web Content for Law Firms [...]

]]> By: Geri L. Dreiling http://legalmediamatters.com/editing-web-content-for-law-firms/comment-page-1/#comment-584 Geri L. Dreiling Fri, 07 May 2010 15:44:44 +0000 http://legalmediamatters.com/?p=924#comment-584 Hi Steve -- Thanks for your comments! The thought of publishing something without a fresh pair of eyes reviewing the copy first makes me feel like a tightrope walker performing a stunt without a safety net. Geri Hi Steve --

Thanks for your comments!

The thought of publishing something without a fresh pair of eyes reviewing the copy first makes me feel like a tightrope walker performing a stunt without a safety net.

Geri

]]> By: Steven O'Brien http://legalmediamatters.com/editing-web-content-for-law-firms/comment-page-1/#comment-583 Steven O'Brien Fri, 07 May 2010 15:36:39 +0000 http://legalmediamatters.com/?p=924#comment-583 Geri, Growing up, my family ran technical trade publications. I use to spend hours editing. Your best advice is having a fresh set of eyes look over the copy. Even when you think It's perfect, odds are those new eyes will find something to fix! Thanks for a very useful article! Steve Geri,

Growing up, my family ran technical trade publications. I use to spend hours editing. Your best advice is having a fresh set of eyes look over the copy. Even when you think It's perfect, odds are those new eyes will find something to fix!

Thanks for a very useful article!

Steve

]]> By: Geri L. Dreiling http://legalmediamatters.com/editing-web-content-for-law-firms/comment-page-1/#comment-577 Geri L. Dreiling Thu, 06 May 2010 19:47:19 +0000 http://legalmediamatters.com/?p=924#comment-577 Hi Marc -- Thanks for your comments! You're right. The longer you spend with a piece, the harder it becomes to see the problems. And you've got to consider the ethical rules when writing for law firm websites. You make a great point about the value of continuously testing your phrases. With the help of my web programmer, I spend a lot of time measuring the LMM site performance to determine whether the phrases and wording is achieving the best possible impact. Thanks again for your comments! Geri Hi Marc --

Thanks for your comments! You're right. The longer you spend with a piece, the harder it becomes to see the problems. And you've got to consider the ethical rules when writing for law firm websites.

You make a great point about the value of continuously testing your phrases. With the help of my web programmer, I spend a lot of time measuring the LMM site performance to determine whether the phrases and wording is achieving the best possible impact.

Thanks again for your comments!

Geri

]]> By: Marc http://legalmediamatters.com/editing-web-content-for-law-firms/comment-page-1/#comment-576 Marc Thu, 06 May 2010 19:38:09 +0000 http://legalmediamatters.com/?p=924#comment-576 I know how you feel. Its not an easy process for any business, especially for lawyers who MUST comply with applicable laws and local ethics rules. I think having multiple people review and revise is very important because the authors ability to do so decreases the longer they work on one piece. But the benefits of getting that text perfect are numerous and long lasting. And you have to be continuously tweaking it, looking for the best phrases to deliver your points. "Always be testing..." applies here too. I know how you feel. Its not an easy process for any business, especially for lawyers who MUST comply with applicable laws and local ethics rules. I think having multiple people review and revise is very important because the authors ability to do so decreases the longer they work on one piece.

But the benefits of getting that text perfect are numerous and long lasting. And you have to be continuously tweaking it, looking for the best phrases to deliver your points. "Always be testing..." applies here too.

]]>