By Geri L. Dreiling, Esq.
On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients.
To get the ideas flowing once again, I discussed:
- Listing frequently asked questions
- Using keywords identified by Google Analytics
- Setting up Google Alerts
Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.
1. Use Wordtracker to identify keyword questions
Wordtracker”s Keyword Questions is a nifty tool. Enter a single or short keyword phrase and you’ll receive a list of questions that people type into search engines. Use those questions to come up with blog topics. You’ll also want to use the question in your headlines.
For example, I typed in the search term “personal injury.” The questions Wordtracker identified included:
- Is a personal injury settlement community property?
- What is the average personal injury settlement?
- What to expect in personal injury mediation?
- What personal injury attorney handles dog bites in Tucson area?
2. Use Google Insights for Search to identify breakout searches.
Google Insights is a tool that allows you to look at search trends over time, then highlights predictions for the future. It allows you to track newspaper headlines and identifies not only the top search queries related to your keywords but also rising or breakout searches. It’s not unlike enjoying a great new restaurant before the rave reviews are printed: The breakout terms allow you to avoid the rush of the crowd and get the best seat in a soon-to-be-popular venue.
Once again, I typed in the search term “personal injury.” I limited the query to the state of Georgia. It identified seven breakout searches, including:
- Atlanta injury lawyer
- Personal injury cases
- Personal injury claims
- Personal injury settlements
3. Use Google Sets to identify lists of words related to your practice area
Google Sets allows you to create a list of words related to your keywords. You can use the list generated as a word-association game to get the creative process going. Once again, you’ll have new words that you’ll want to incorporate into the post to make it more likely that prospective clients will find you.
I entered the following terms: “personal,” “injury,” “lawyer,” and “attorney.”
The expanded list of Google Sets predictions included:
- Legal services
- Insurance law
- Wrongful death
Of course, these tips are all helpful for Web content writing, too.
At Legal Media Matters, we provide legal public relations, law firm marketing and attorney website content writing services.