Public Relations & Web Content Writing

Legal Marketing: 4 Photo Shoot Tips (4)

March 17, 2010 • Category: Brand Management, Legal Marketing, Legal Public Relations, Legal Web Content

When it comes to legal marketing, don’t cut corners on photography. Your image is an integral part of your brand, and a picture is indeed worth a thousand words. The images on a page capture a reader’s attention first, whether the page is on the Internet, in a print medium or part of a law firm newsletter.

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Brand Management»

Legal PR: Do You Make the Most of Your Successes? (0)

Whether you try cases or play major league baseball, there are going to be days when you strike out.The trick is to come out ahead more often than you wind up behind, not only on the personal win/loss chart in your head but also in the legal media spotlight.

Breaking News»

Legal PR: The Simon Law Firm’s Environmental Attorneys Comment on Suit Against A&L Salvage Landfill (0)

The Simon Law Firm’s environmental attorneys comment on lawsuit against A&L Salvage landfill. The Lisbon, Ohio landfill has a long history of odor complaints and hydrogen sulfide emissions.

Legal Content Writing»

Three Keyword Rules for Law Firm Websites (4)

Prospective clients use keywords to find lawyers and get answers to their legal questions. For organic search engine results — those listings that appear on pages that are not ads — keyword usage is essential. Follow these three rules when preparing your legal content to give your law firm’s website a search engine boost.

Legal Marketing»

LinkedIn Groups and Legal Public Relations (2)

If you want to help grow your referral base and promote your practice, consider utilizing LinkedIn Groups. Doing so will help you reach a targeted audience of individuals who are likely to be interested in your professional expertise.

Legal Press Releases»

Contacts & Consideration: Six C’s of Legal Press Releases III (1)

In the final installment of this three-part series on press releases as legal marketing, contacting the relevant reporter and the need to be considerate of a reporter working under a deadline are discussed.

Legal Web Content»

The Attorney Website: Swiss Army Knife of Legal Marketing (0)

The attorney website is a versatile tool. Update it regularly with legal PR content in order to improve your law firm website’s performance and usefulness.

Writing Tips»

Showcase Expertise: Guest Articles as Legal Marketing I (2)

A legal success may also present a publishing opportunity. Rainmaking lawyers often use guest articles to promote his or her practice, highlight expertise and improve the practice of law.

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Client Testimonials

client quoteLegal Media Matters has handled public relations for me and for The Simon Law Firm for several years. LMM routinely prepares press releases and has secured interviews with newspaper reporters nationwide on the work I have done in environmental litigation. Legal Media Matters has effectively and efficiently helped my practice grow in ways I could not have done without them.”
— Todd Hageman
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