Legal PR: New Hire Announcements
Blawg Topics: 3 More Brainstorming Tools
Legal Blogs: Three Ways to Brainstorm New Topic Ideas
What’s the Difference Between a Law Firm Blog and a Website?
Press Release Writing Tips Part II
Information for Lawyers, Ideas for Journalists: Week of July 2
Law Firm Websites: Ten Tips for Building Credibility
Follow Legal Media Matters on TwitterBrand Management»
Information for Lawyers, Ideas for Journalists: Week of May 28 (0)
Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.
Breaking News»
Legal PR: Federal Wage “Donning and Doffing” Class Action Lawsuit Filed Against Farmland Foods (1)
A federal class action lawsuit alleging that Farmland Foods did not pay employees for the time they spent getting into and out of safety gear, cleaning it and walking to and from their workstations, also known as “donning and doffing,” has been filed in the U.S. District Court for the Western District of Missouri.
- Legal PR: The Simon Law Firm’s Environmental Lawyers Provide an Update on The East End Landfill
- Legal PR: St. Louis-Based U.S. Ring Wins Post-Trial Motions in Patent Infringement Case Involving Ring Binder Mechanism
- Legal PR: The Family Lawyers of Russell Alexander Accept Applications for Charitable Giving Fund
Legal Content Writing»
Blawg Topics: 3 More Brainstorming Tools (1)
On Tuesday, I highlighted three approaches I use when I’m feeling stuck and can’t seem to come up with content ideas for my own blog or the blawgs of my clients. Here are three more free research and intelligence-gathering tools you can use to guide your legal blog content writing efforts and boost your traffic.
Legal Marketing»
Legal Marketing: Take a Referral Source to Lunch (0)
It is important to promote one’s practice to referral sources — trusted advisors whose recommendation carries great weight when it comes to the selection of an attorney or mediator. Meet for coffee or lunch as a way to introduce yourself, learn about a professional’s business and describe your practice.
Legal News»
Information for Lawyers, Ideas for Journalists: Week of July 2 (0)
Here’s our weekly roundup of PR client news, along with links to stories on a variety of topics, including writing for the Internet, social media tips, legal PR insights, practice management and new legal decisions and trends.
Legal Press Releases»
Press Release Writing Tips Part II (1)
A few weeks ago I highlighted some of the basic elements lawyers should include in a press release. One of the items not on the list but that I briefly mentioned was the recommendation to keep the release to about 400 words. A few of my readers e-mailed and asked why. In this blog entry, I’ll cover three reasons behind my 400-word suggestion.
Legal Public Relations»
A Reader Asks: How Do You Find the Best Legal Keywords to Attract CEOs and CFOs? (0)
Over the Memorial Day weekend, I invited my Twitter followers to pose a question that I would take up on this blog. One lawyer sent a direct message wanting to know the best keywords to attract chief executive officers and chief financial officers who want to learn more about what their in-house lawyers can do for them.
Legal Web Content»
What’s the Difference Between a Law Firm Blog and a Website? (0)
A lawyer sent me an e-mail asking me to explain the difference between a blog and a website. As methods of communicating information by way of the Internet evolve, differentiating between a website and a blog is sometimes difficult. Here are some of the traditional distinctions between the two.
Q&A Interviews»
Real-Life Judges and Lawyers Star in Ron Sylvester’s YouTube Videos (0)
When it comes to reporting, Ron Sylvester is no rookie. He’s spent 30 years as a journalist, the last 10 as the courthouse and legal affairs reporter for the Wichita Eagle. But his talent for storytelling isn’t confined to print. Sylvester was one of the first beat reporters in the nation to tweet from the courtroom, and in 2008 he launched a blog named after the quote attributed to Jerome Frank that explains how a judge reaches a decision: “What the Judge Ate for Breakfast.”
Social Media»
Recommended Reading: 10 Notable Links (2)
I spend a lot of time – probably too much – online, reading the latest news articles, blog posts and magazine stories that touch on the law, writing, technology and business management. I often tweet links to my Twitter followers. I also e-mail helpful or interesting nuggets to clients and friends.I’ve decided to take that practice a step further and offer a link-roundup segment.
Writing Tips»
Writer’s Guidelines and Guest Articles (1)
Whether you want to showcase your law practice or increase your visibility in a tight job market, guest articles are a great way to let people know of your expertise. To improve the odds that an editor will accept your submission, research the publication’s writing guidelines first.
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