“How do I get my law firm’s website to show up on the first page of Google results?” This is the question often asked by clients who hire Legal Media Matters to create a law firm website or write content for their firm. This week, The Search Engine Land published an excellent infographic that explains search engine optimization visually.
Social media has rapidly expanded the opportunities for lawyers and consultants to market themselves through the creation of a personal brand and an expanded online network. Clients, contractors and employers are using social media profiles to research experts, lawyers and consultants before hiring them. Even law firms and employers are starting to recognize that employees with a strong online presence provide a unique marketing value.
What can you possibly do with 140 characters, the limit of a single tweet? As it turns out, the answer is "a lot." Here’s a step-by-step guide to making the most of a tight space.